Become a Keurig Retailer

Welcome to the Keurig Green Mountain Retailer Qualifier Web Page for the United States

Thank you for your interest in becoming a Keurig Green Mountain (Keurig) retailer in the United States.

As the leading single cup brewing system in North America, we maintain the integrity of our brand by screening all prospective retailers prior to selling to them and then by monitoring the marketplace on an ongoing basis.

In order to be considered to sell Keurig Brewers, coffees and teas and accessories at retail in the United States, we ask that you print and review the attached documents and accept the terms of each of the documents and then fax all of the required forms back to us.

Note that all required documents must be signed by an authorized signature and returned in order to begin the review process. Please return all of the pages of the documents by either fax to 708-924-4650 or e-mail to

In order to qualify, you must be an existing retailer located in the United States. Canadian inquiries should be directed to All other international inquiries should be directed to

Failing to return all of the required documents will delay the process.

Documents to be Printed, Reviewed, Signed and Returned:

  • Prospective Customer Contact Info & Retail Intent - Requires Completion
  • Keurig Brand Equity Policy - Requires Authorized Signature
  • Keurig United States Retailer Cooperative Advertising Policy - Requires Authorized Signature
  • Click here to download all of these required documents in one compressed zip file.


    Documents for your Information that do NOT need to be returned:

    Click here to download all of these informational documents in one compressed zip file.


    Once all of the required documents have been received in our office, they will be reviewed and someone will contact via email to provide the relevant "New Account/Credit Application" that will need to be completed and returned. The timing for completing the review will vary depending on response from your references.

    If there is any missing or incomplete information, we will contact you via your email address.

    Upon completion of our review, we will contact you and the local sales representative to advise you of our decision.

    If you have any questions at any time during this process, please do not hesitate to contact us at 708-924-6957 or Canadian inquiries should be sent to International requests should be submitted to

    Thank you,

    Retail Sales
    Keurig Green Mountain, Inc.
      Customer Service
    M. Block and Sons, Inc.